If you thought nanoscience and technology is either all too hyped up, or too remote to touch your daily life, think again. When you reach out for your toothbrush and paste the first thing in the morning, you are using nanotechnology. Especially, if the product you are using claims some of these benefits such as prevents bleeding gums, infections, inflammations, paradontois, loose teeth, bad breath and pain, chances are the product has nano technology in it.
The shampoo and conditioner claiming to remove dandruff, fortify and reduce hair fall, the gel and hairspray that holds hair in place, all have nanotechnology in it. And, you have not even stepped out of your bathroom yet! Add to this skin care products like sunscreen, moisturizer, and anti aging products, and you are talking of a burgeoning multi billion dollar Cosmeceuticals industry.
Business week reports that the beauty products business as a whole is making a big bet on nanotech. L’Oréal, which devotes about $600 million of its annual $17 billion revenues to research, is the industry leader on nanopatents. But rivals such as Procter & Gamble, Estée Lauder (EL ) of the
The global market for cosmetics using nanotechnology is currently valued at $62m and is forecast to grow annually by 16.6 percent reaching $155.8m by 2012 according to the BBC research.








Jyothi Kiran, Wednesday, September 17, 2008 | Category: 






