Nanogita: Wear it in good faith

  Jyothi Kiran, Friday, June 19, 2009 | Category: Products  


image001.jpg Through out human history, man has found a way to affirm his faith with religious inscriptions; right from cave paintings, temple carvings, calligraphy and now nanotechnology inspired inscriptions on a gold pendant.

Designed by MIT professor of computational vision Dr. Pawan Sinha, and launched by Tanishq retail jewellry chain, the pendant is the world’s smallest Bhagawad Gita etched in 24 carat gold.

When I checked with the Jayanagar showroom manager in Bangalore, the pendants were ’selling like hot cakes’. The fact that you can read only under a 200X microscope did not deter customers wanting to possess one.

“It is a collectible item”, said the sales girl, and “not for gold investment”! The gold pendant is presently awailable in Hindi inscription and is in the range of Rs.15,000 and Rs.25,000.

‘It makes a great gift’ said one lady buying it for her dad on Fathers day. Now, that is one great example of science meeting religion meeting consumer, all in one stroke!



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